In the case of Nigeria, in 2007, the French tire maker Michelin came in to the Iguóbazuwa Forest Reserve, a biologically diverse region supplying food for around 20,000 people. Michelin bulldozed the forest and local farm lands to convert them into rubber plantations. Women living there lost their subsistence farms and the local forest which provided medicinal herbs and plants.

~ Sustainablog

Luke Pedersen (of Project Studio): the guy whose heart resonated with those of our team and who ran with the technical side of the project.  He has spent many a late night developing the concept and pinning down engineers who could hone it.  He also gave the project its name.

Bethany O’Connor: the director and chief social worker on the project.  Bethany has sat through meeting after meeting with local social workers and partner NGOs.  She’s has made countless phone calls and written hundreds of emails and has kept her sanity and focus when everyone else has had enough.