I think you’re right. Facebook in itself is amoral: a tool that can be used as much or as little as we choose. But don’t you think there is a darker trend in our society? I feel like there’s a leaning towards addictive behaviour and a sacrificing (loss) of the inner self to the affirmation of the masses.

Her piece was routed in the comments, though I do not know if this is common with Adbusters, it’s been years since I read on a regular basis. One comment particularly stood out to me as it referred to Facebook as a tool to be used in any way the user desired, such as a phone or e-mail, it’s main purpose being to facilitate communication. Whether it does or not, is down to the user.

Being in China, having Facebook for my first two years was a godsend of communication, as I could communicate with my friends at home in a non-invasive but informative way (as oppose to mass e-mails). Now that Facebook has been banned here, it’s like someone cut the phone lines, and organisation between foreigners here (for parties, gatherings, etc) has been difficult and left out a lot of people that would otherwise have been included.

The article is a case of someone who lets technology control them, rather than the other way around.